About the Deck Planner
The Deck Planner (Swedish: “Altanplaneraren”) is a digital service where consumers and businesses in Sweden can design decks and automatically generate material lists and construction drawings.
Modelup started developing the service as their own venture in 2021 and has full ownership of it. This means Modelup manages the entire chain — from the 3D configurator to marketing and the purchase flow. It has given them a unique end-to-end experience that few other configurator providers have:
- Modelup doesn’t just build the technology — they also optimize for the configurator’s conversion and monetization.
- The business model is selling PDF drawings, processed entirely through the configurator via Stripe.
- The experience of running the service carries into every configurator Modelup builds for other companies.
Features
The configurator guides the customer from design choices to a finished construction drawing. Below are the key features that make it possible.
Flexible design
The customer designs their deck through a wide range of options. The interface is built to be used without any prior knowledge of 3D software. The deck is generated dynamically, ensuring every combination is always buildable.
- Rectangular and L-shaped decks
- Stairs and railings placed freely on any side
- Add furniture and test different layouts
Structure calculated automatically
The load-bearing frame is calculated and dimensioned automatically according to local building codes. The user doesn’t need to calculate post spacing, beam dimensions, or load distribution — the system adapts the structure to the customer’s design.
- Beams and joists dimensioned automatically
- Post placement and center-to-center spacing calculated automatically
- Structure updates in real time as the design changes
Material list
Based on the customer’s design, the configurator automatically generates a complete material list with exact quantities and dimensions. The list updates in real time as the design changes.
- Complete list including beams, joists, posts, decking and more
- Clear breakdown by structural element
- Ready to use when requesting a quote from building supply stores
Pricing
The material list is linked to current prices from major Swedish building supply stores, giving the customer a realistic estimate of material costs. This makes it easy to compare how different choices affect the price.
- Prices sourced from major Swedish building supply stores
- Total cost shown directly in the configurator
- Updates automatically when design or materials change
Drawings
Once the design is complete, the system generates a full construction document of approximately 35 pages. The document includes annotated drawings, structural details, and material lists — ready to build from or hand to a contractor.
- Annotated drawings, structural details, and material list in one document
- Approximately 35 pages generated automatically, ready to print
- Use it to build yourself or bring it to a contractor
Results
Since launching in 2021, The Deck Planner has grown into an established service with thousands of users — from first-time builders to experienced contractors. The service is also used by major building supply retailers such as Bauhaus. Read more here (Swedish).
- Sweden’s leading planning service for decks
- Over 5,000 users
- Used by both private individuals and professionals
- Strong SEO results on key search terms
- Used by e.g. Bauhaus as part of their customer service offering
